Native App Store research for Mac

Rank for keywords
you can actually win.

ASO Studio finds attainable keywords, sizes up the competition, and turns App Store signals into confident metadata decisions. All local, with no required API keys.

  • Local-first
  • No required API keys
  • macOS 15+
ASO Studio keyword research workspace showing live rankings, demand, and difficulty

Read every signal

The numbers, decoded.

ASO Studio scores each keyword the way the store sees it. Every metric is defined, labeled when estimated, and read at a glance.

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Popularity

Relative prominence from autocomplete placement and the audience of competing apps. Best for comparing terms, not raw volume.

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Demand

A storefront-demand index measured from how easily an exact term autocompletes. Apple Ads observations calibrate it when connected.

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Difficulty

How hard it is to rank, blending the leaders' rating volume, saturation, and how many top apps target the term. Higher is harder.

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Opportunity

High demand paired with low difficulty. A keyword has to be both wanted and winnable to score well here.

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Position

Your live rank for the term, with a momentum chip showing how many spots you moved over the last seven days.

Confidence

How much to trust a keyword's estimates, based on autocomplete depth, result-set size, and exact Apple Ads observations.

From market to metadata

Evidence before guesses.

Read a whole niche the way the store does: demand, competition, and opportunity scored side by side, plus the exact features users keep asking incumbents to build.

  • Demand and revenue estimates for the space
  • Review mining that surfaces unmet feature requests
  • Estimates clearly labeled, calibrated by your own data
Market analysis in ASO Studio with demand, competition, and revenue estimates

From signal to decision

Inspect the keyword, not just the score.

Open any term to see ranking incumbents, demand evidence, difficulty, opportunity, and confidence together, with a plain-language read on whether the lane is worth taking.

  • Full ranking incumbents for the term
  • Demand and difficulty with confidence signals
  • Position history so you can see momentum
Detailed keyword analysis panel in ASO Studio

Zoom all the way out

Compare entire categories.

Weigh every App Store category by size, revenue, and difficulty before you pick where to compete, then drill into the head terms that define it.

  • Category demand, downloads, and revenue at a glance
  • Subscription mix and monetization by category
  • Local history, tags, notes, and CSV export
Category comparison in ASO Studio ranked by demand and revenue

Simple pricing

One plan. Every feature.

Get the complete ASO Studio workspace with every feature and every update included.

Renews yearly. Cancel at any time through the Stripe billing portal.

Privacy by design

Your research stays yours.

Tracked apps, keywords, notes, and history stay on your Mac. Credentials entered in the app use the macOS Keychain. The website stores only the account and billing identifiers needed to verify your license.